Privacy Policy

1. Who We Are

FluentPulse is a digital content and educational resource brand based in the United Kingdom, operating at fluentpulse.ai. We create and sell digital products, free resources, and subscription content for people who stutter.

For the purposes of data protection law, FluentPulse is the data controller responsible for your personal data.

Contact us at: hello@fluentpulse.ai

2. What Personal Data We Collect

We collect the following personal data:

• Email address — when you subscribe to our email list or download a product
• First name — when you provide it on our signup form (optional)
• Purchase information — when you buy a product through Gumroad, including your email address and transaction details
• IP address and browser data — collected automatically when you visit our website
• Email engagement data — whether you open our emails or click links, collected by Mailchimp

We do not collect sensitive personal data such as health information, financial details, or government identification numbers. We do not knowingly collect data from children under the age of 13.

3. How We Collect Your Data

We collect your data through the following methods:

• Email signup forms on our website — when you subscribe to receive the free 30-Day Fluency Habit Tracker or our weekly newsletter
• Gumroad — our payment and digital product delivery platform, when you purchase or download a product
• Zapier — an automation tool that transfers your email address from Gumroad to our Mailchimp email list when you download a product
• Mailchimp — our email marketing platform, which tracks email opens and clicks
• Netlify — our website hosting provider, which may collect basic server access logs when you visit fluentpulse.ai
• Website analytics — basic traffic data collected when you visit fluentpulse.ai

4. Why We Use Your Data (Legal Basis)

We only process your personal data where we have a lawful basis to do so under UK GDPR. The legal bases we rely on are:

• Consent — when you sign up to our email list, you consent to receive our welcome sequence and weekly newsletter. You can withdraw this consent at any time by clicking 'Unsubscribe' in any email.
• Contract — when you purchase a product through Gumroad, we process your data to fulfil that transaction and deliver your purchase.
• Legitimate interests — we may use basic website analytics data to understand how our site is used and improve it. We ensure this does not override your rights and interests.

5. What We Do With Your Data

We use your personal data for the following purposes:

• To deliver your free or purchased digital products
• To send you our welcome email sequence (7 emails over 14 days after signup)
• To send you our weekly newsletter with fluency tips, techniques, and resources
• To send you information about new products or services that may be relevant to you
• To improve our website, products, and communications based on engagement data

We will never sell your personal data to third parties. We will never share your data with advertisers or use it for advertising purposes.

6. Third-Party Services We Use

We use the following third-party services to operate FluentPulse. Each has its own privacy policy and data practices:

7. How Long We Keep Your Data

• Email subscribers — we keep your data for as long as you remain subscribed. If you unsubscribe, we will retain a record of your email address to honour your unsubscribe request and prevent future emails, but will not use it for any other purpose.
• Purchase records — Gumroad retains transaction records in accordance with their data retention policy and applicable tax law requirements.
• Website server logs — Netlify retains basic server access logs for a limited period in accordance with their data retention policy.
• Website analytics — basic traffic data is retained for up to 12 months.

8. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at hello@fluentpulse.ai. We will respond to your request within 30 days.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's data protection regulator — at ico.org.uk or by calling 0303 123 1113.

9. Cookies

Our website may use cookies — small text files stored on your device — to improve your browsing experience and collect basic analytics data.

• Essential cookies — necessary for the website to function correctly. These cannot be disabled.
• Analytics cookies — help us understand how visitors use our site. We use only basic, privacy-friendly analytics.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of some parts of our website.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include using reputable third-party platforms with their own security measures (Mailchimp, Gumroad, Netlify), secure HTTPS connections on our website, and limiting access to your data to only those who need it to operate FluentPulse.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

11. International Data Transfers

Some of the third-party services we use (including Mailchimp, Gumroad, Zapier, and Netlify) may store or process your data outside the United Kingdom, including in the United States. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent data transfer mechanisms, in compliance with UK GDPR requirements.

12. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with personal data, please contact us at hello@fluentpulse.ai and we will delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised 'Last updated' date. For significant changes, we will notify subscribers by email.

We encourage you to review this policy periodically to stay informed about how we protect your data.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us: